The GIFs
Themed video demonstrations of individual features unique to the new update were posted on social channels and highlighted a specific feature or tool in the new update. For example, the new selection and masking space in Photoshop was used to select Doug's crazy hairdo with ultimate precision.
Get a hold of even the wildest hair with Photoshop’s new Selection & Masking Space. 💇💋
Unleash your desires… reveal it all with Content-Aware Crop in Photoshop. Rawr! 🐻🙊🔥
A cute lil’ font catch your eye? Update Photoshop and Match Font can introduce you. 💕✒
The Website
As no links to our site existed, users who manually typed in our www.1-900-U-Update.com url were rewarded for their curiosity with a humorous, dynamic website. USERNAME: edelman PASSWORD: edelman2016
The Press
In a short 15 hours, the project was picked up by multiple media outlets.
