Dignity Health: 100 Acts of Humankindness

Challenge: Increase brand awareness for LA’s downtown-dwelling population with the regional Dignity Health hospital, California Health Medical Center.

Insight: The LA crowd is fast-paced and always on the move, though they love to give back to their community—when they can.

Solution: Create an experiential pop-up that lets people spread kindness.

My Role: Art Direction & Design Lead

Anecdote: Pastor Bobby with the “sissy” tattoo was my favorite participant—he wanted to use this dispenser at his church to spread humankindness.