Google Cloud: NCAA March Madness Campaign 2019

Challenge: To optimize the funnel and show CMOs and ITDMs that they can do amazing things with their company’s data through the power, ease of use, and accessibility of Google Cloud’s tools, via their partnership with the NCAA.

Insight: Young minds around the country are technologically savvy enough to use the Cloud toolkit, so should be C-level execs.

Solution: Give the power to student developers around the country to crack unique metrics about basketball, using the NCAA, and show CMOs and ITDMs that these bright minds could help solve the problems of their company using the Cloud platform.

My Role: Art Direction & Design Lead for social, digital, and print.

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Anecdote: It took our hand model 37 tries to sink the mini hoop shot. Google has a secondary color palette we were given permission to use. It’s SWEET.