JSX

Challenge: To increase brand awareness and attract new customers.

Insight: Commercial flying is horrible for many reasons, but mainly because it steals human’s most precious asset: time.

Solution: Developed a creative campaign that invites people to find the lost joy of time.

My Role: Art Direction & Design Lead

Awards: Applied Arts Photography Award Winner

Press:  Little Black Book, Muse and The Drum

 

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A Lil’ Extra:

Since JSX saves you up to 2 hours you would normally spend getting to and going through the airport, we made a two-hour preroll video we called "The Longest Goodbye." Because we thought we might as well show instead of tell (and have a little fun while we were at it.) 

It made the front page of Muse and The Drum.

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Anecdotes: The vintage anamorphic large format lenses we used for video were owned and used by Stanley Kubrick. Edvard, our bathtub actor, sat in that tub for 4.5 hours to get the shot we needed, and yes, his tattoos are all real.