NOMA Law Firm

Challenge: Rebrand and elevate Sally Noma’s personal brand through a new visual identity that embodies modern femininity.

Insight: Sally is one badass subrogation attorney, operating in an industry littered with stale similarities and unilateral approaches to every case; her ethos and identity lies in her unique individualism and ability to find the missing pieces on a case-by-case basis.

Solution: Create a visual identity that embodies her craft of litigating large and complex subrogation cases without taking shortcuts—in her own customers words: “going under each and every rock to find things that other firms haven’t thought of.”

My Role: Creative Director, Designer, & Photographer