ONDECK

OnDeck is an online curated community designed to increase your odds of building a successful venture-backed company.

CHALLENGE: When I first joined as creative director, there were 2 challenges; the first: people don’t know what we do and it’s a mouthful to explain the benefit; and second: we have 45 different programs under the overarching brand and need a way to marry them to the overall visual identity while still feeling unique in their own right.

INSIGHT: Site visitors and potential cohort fellows have industry heroes who are celebrities in their niche circles.

SOLUTION: Build a new visual identity that establishes OnDeck as a top-tier online community equipped with the best and brightest minds in venture-backed companies by showcasing them with celebrity status and case studies; and create an iconographic system that organizes the clutter of programs offered so it’s clear what we do, and what industries we support.

My Role: Creative Director
Designer: Matt Wojtaś