OTTER ORANGE JUICE

OTTER Orange juice is a beverage design + brand concept for organic orange juice in cans and bottles created with love for the luscious drink. The visual identity built with a custom logo and hand-drawn illustration burst with a sense of youthfulness, vitality, and energy—meant to uplift and inspire it's imbibers.

The illustration & name embody the daily fluctuations in spirit we experience—rising from seemingly low depths to soaring highs, with lots in-between. The soul of the Otter lives within the details of the visual identity: playful, transformative, creative, and at times mischievous.

My Role: Creative Director, Designer, & Illustrator