PELLA

Challenge: Increase awareness of the extreme durability of Pella’s Fiberglass windows.

Insight: We realized Pella windows usually reside on residential homes, but they’re actually tough enough to survive extreme natural elements of the world.

Solution: Put Pella windows through extreme weather testing scenario.

My Role: Art Direction & Design Lead

Press: Shots and The Inertia

Anecdote: Pella engineers actually designed 2 custom window “boards”—the shorty was easier to rip.