SMARTER NUTRITION

Smarter Nutrition came looking for a modernized visual identity that resonated with an older demographic looking to reclaim their youthful spirit through clean and organic supplements that actually work. Through tried and true clinical trials, they perfected their line of supplements to be proven to work. For a demographic that’s 45+, they tend to gravitate towards more established-looking visual identities as it implies trust, luxury, and detail-oriented product development. Bold product photography let the product shine compositionally, and paired with aspirational active lifestyle shots proved to be a strong selling point for their target demographic.

My Role: Creative Director & Designer