Art Director || Designer || Creative || Photographer

PELLA

Challenge: Increase awareness for Pella’s ultra-durable fiberglass material used to make their windows.

Insight: We realized Pella windows usually reside on residential homes, but they’re actually tough enough to survive extreme natural elements of the world.

Solution: We created a place where all the worse weather happens all at the same time; and everyone who lives there has Pella windows, of course.

My Role: Art Direction & Design Lead

Press: Adweek, Shots and AdsOfTheWorld

Screen Shot 2021-03-02 at 10.40.53 AM.png

Screen Shot 2021-03-02 at 10.47.20 AM.png

Screen Shot 2021-03-02 at 10.45.07 AM.png

Screen Shot 2021-03-02 at 10.46.12 AM.png

Screen Shot 2021-03-02 at 10.46.38 AM.png

Screen Shot 2021-03-02 at 10.48.03 AM.png

Anecdote: We worked with video effects company GradientFX who has done CGI for Stranger Things, The Avengers, and The Revenant. There’s Revenant snow in our Stormy Heights spot.